Quality assurance on every cold call, without the review queue
More agents means more calls and more leads — but every one has to be checked before it reaches the client, and your QA team already hears all of them. Dialy reads every recording first, makes the same qualified-or-not call your reviewers make, and writes up the seller's details — so growing the floor stops meaning growing the review team.
Why call QA breaks at scale
More agents means more calls, and more calls means more leads — but only if someone checks them. Manual review does not fail because reviewers are bad at it. It fails because hiring a caller takes a week and hiring a reviewer who can hold your standard takes months, so the floor grows and the queue grows with it.
Nothing reaches the client until QA clears it
Your reviewers already hear the whole day — that is exactly why they are the bottleneck. Every caller you add to the floor adds recording minutes without adding review hours, so finished leads sit waiting on the queue.
Review takes as long as the call did
A 9-minute recording is 9 minutes of listening plus the write-up. One reviewer cannot outpace a floor of callers, so clearing a shift means overtime or skipping ahead and taking the agent's word for the rest.
Two reviewers, two verdicts
Without a written rubric, whether a lead is qualified depends on who reviewed it and how late in the shift. The client sees that inconsistency before you do.
What a QA pass looks like
1 · Send the recordings you already make
Upload the call files from your dialer. Nothing changes about how your team calls — Dialy works on the recordings that already exist.
2 · Every call is transcribed in full
The whole conversation is written out with the agent and the homeowner separated, so the review is on the words that were said, not on a summary of them.
3 · The QA rubric is applied to all of it
Disqualification rules run first. What survives is scored out of 10 across seven categories, and every score comes back with the line from the call that earned it.
4 · You get a lead sheet, not a verdict
The seller's details are pulled out of the same reading — name, number, address, price, condition, timeline — ready to hand to the client.
The QA scorecard, in full
Seven categories, ten points, and a written justification for every one of them. No score is returned without the line from the call that produced it.
Asking price vs market value
0–3 ptsThe price the homeowner stated, measured against the property's market value. 20% or more below market scores highest; a price never mentioned scores zero rather than being guessed at.
Seller reason
−1 to +1 ptA real motivator — divorce, foreclosure, relocation, financial distress, inheritance — earns a point. “Just seeing what it's worth” loses one.
Email asked
0–1 ptDid the agent actually ask for the seller's email? The point is for asking — a seller who refuses still leaves the agent having done the job.
Property condition
0–1 ptAll four have to be asked — roof, HVAC, beds and baths, updates needed. Skip one and the point is gone, and the highlight names the one that was skipped.
Closing timeline
0–1 ptThe homeowner has to confirm it — volunteering the date or agreeing to one the agent floated both count. A date the agent put on the record alone does not. Within 3 months scores, beyond 6 months disqualifies the lead outright.
Owner attitude
0–2 ptsCooperative, neutral or friendly through the call scores full marks. Rude or uncooperative scores nothing.
Appointment made
0–1 ptWhether the agent left the call with a callback or an appointment, or just left the call.
Three things end the call before scoring starts
Disqualification runs before the scorecard, because a lead that fails any of these is not a low score — it is not a lead.
- The asking price is more than 11% above market value — there is no deal in it, whatever else went right.
- The closing timeline is beyond 6 months.
- The seller was hostile, hung up, was bluffing or joking, or is not the actual owner of the property.
QA and the lead sheet come from one reading
The score and the seller details are produced together, from the same pass over the transcript — so the price being scored is the price on the sheet. Anything the call did not cover is marked as not mentioned rather than filled in, because a blank field is safer than an invented one.
Built for real estate cold calling teams
Cold calling agencies delivering to investors
You are judged on the leads you hand over. QA on every call means the client never opens a recording you haven't already read.
Acquisitions teams with in-house callers
Know which callers are leaving points on the table — no email, no condition, no appointment — from the scores rather than from a hunch.
QA managers running a review backlog
Keep the full-day review you already run, but spend the listening hours only on the calls the scorecard flags instead of on all of them.
Quality assurance questions
What does quality assurance mean for a cold call?
It means checking that the call was run properly and that the lead coming out of it is genuinely qualified — the price makes sense against market value, the seller has a real reason to sell, the timeline is workable, and the details the client needs were actually collected. Your reviewers already do that on every call — Dialy does it first, so the reviewer is confirming a read instead of producing one from scratch.
Does someone still have to listen to the calls?
Only to the ones worth arguing about. Every call is transcribed and scored automatically, and each score comes back with the specific line from the transcript behind it, so a reviewer can confirm a verdict by reading rather than by listening back.
Can the QA criteria be changed for our team?
The scorecard today is the seven-category rubric described on this page, built for investor-focused real estate cold calling. If your team qualifies on different signals, book a call and tell us which ones — that is the kind of change we want to hear about before building it.
What happens to a call that gets disqualified?
It is marked disqualified with the reason taken from the transcript, and it scores zero. The seller details the call did cover are still extracted, so a disqualified call is not a wasted one.
How much does QA on every call cost?
Dialy charges per minute of call analysed, from credit packs — there is no seat fee and no subscription, so a busy shift costs more than a quiet one and nothing else changes. You are paying for call minutes, not for reviewer seats.
More on credits, security and accounts in the full FAQ, and the per-minute rates on the pricing page.
Put one shift through it
Upload a day's worth of calls and compare the scorecard with what your reviewer would have written. That is the only test of a QA tool that counts.